Media Secrets How to Use the Media for Marketing Success
November 15, 2016
Hosted by Shirley Dalton
Have you ever thought that being interviewed on the radio or TV could help you publicize and promote your business or products and services but not known how to go about it? In this episode, Jess Todtfeld, leading communication and media training authority in the USA shares his secrets for using the media as a marketing strategy to help you have sales conversations with prospective customers. You’ll learn how to get an interview and how to leverage it afterwards. You’ll also learn how to successfully plug your business, product or service without being salesy plus how to look good on TV. Todtfeld also generously shares his template to help ensure you’re on point with your answers to any and every question. Knowing how to add the media to your marketing strategy could make all the difference to your business. Listen now and find out how.
Reclaim Your Freedom
Archives Available on VoiceAmerica Business Channel
Do you want to learn and apply what other successful business owners, entrepreneurs and leaders do to create a business and a lifestyle they love? If so, Reclaim Your Freedom is for YOU.
Many business owners start their business because they are good at what they do. They are great technicians, working in the business, with little experience leading and managing people or running a successful business.
Many find themselves trapped, unable to take time off, feeling stressed because they have little time and money or feeling like a workaholic with money but no time.
Shirley and her guests open their hearts and share their experiences and proven systems and strategies so you can create your ideal business lifestyle, whether that means scaling, growing and expanding your business or being able to comfortably step away from the business for a day, a week or more and know it will still run smoothly without you.
Known as Australia’s Business Systemizer, Shirley Dalton is a sought after speaker, two time best-selling author, TV show host and in demand consultant for entrepreneurs and small business owners.
Chief Executive Officer of Dalton Business Systems and formerly the Chief Operating Officer for an Australian International Franchise Organization, she was responsible for creating and streamlining internal systems and structures which enabled the company to list on the Australian Stock Exchange and grow from 250 franchises to over 600 worldwide. With degrees in Psychology and Education, today she specializes in developing people and processes and inspiring possibilities.
Shirley and her associates work with business owners, entrepreneurs and leaders to systematize and streamline their businesses so they work for them AND their people.
Growing up as an only child of hard working taxi proprietors who had money but no time, Shirley is on a mission to help business owners have both. It is possible to have a business and a life and through her radio program, Shirley and her guests share proven systems and strategies so you too can be free to live the life you want and reach the Freedom quadrant on the Time, Money and Freedom Matrix, no longer feeling trapped by your business.