The Impact of Tribal Marketing

November 17, 2016
Hosted by Frances Leary

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Guest Information

Episode Description

In this episode of The Soulcial Hour, we will delve into the impact of tribal marketing with our guest, Jeffrey Van Dyk. We will explore the processes through which we connect most meaningfully with the people we serve and discuss how we can begin to create a higher level of impact with the work we do. Learn more about how to identify your own higher calling, and gain a deeper understand about how to create an intersection between transactional and transformational processes in your business in order to carve out your unique position that sets you apart from everyone else.

The Soulcial Hour

The Soulcial Hour

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True marketing and business development aren’t about selling. They’re about authentic, soulful communication that focuses on the audience you serve. Building a thriving business stems from getting to the core of who you are and why you do what you do then defining your story and telling it in a way that will champion big ideas and generate big impact, on business growth and for the greater good.

Business is integrated with personal aspects of life, and powerful communication centers around identifying your authentic message in order to “Be Soulcial” in your interactions. This means knowing how to identify your core values, how to tell your story, how to be authentic, how to serve your audience, how to integrate sales in a way that stays true to your core, how to be purpose-driven in your communication, and more. The Soulcial Hour brings you practical marketing and business growth information and tips, infused with some soul and inspiration to integrate in the process.

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Frances Leary

Frances Leary

Frances is a Texan-Canadian-Coloradoan entrepreneur, writer, speaker, marketing strategist and storyteller who loves telling stories that champion big ideas and generate big impact.

She is an award-winning entrepreneur and the president and CEO of Wired Flare, the online communications agency she founded in 2011. Under her leadership, Wired Flare has become an award-winning company and the first of its kind to become a certified B Corporation in Canada. Frances has worked with diverse B2B and B2C clients, and her strategic experience includes a wide range of online and offline marketing methodologies.

Her background in folklore has shaped a unique approach to marketing. Contrary to general knowledge, folklore is more than stories. It’s the communication of belief systems. That, in fact, is exactly what must be done in order to build a company’s brand.

Frances speaks internationally to inspire and educate audiences on subjects related to marketing, entrepreneurship, online strategy, technology in education and the power of authentic communication. She is also a regular contributor to a number of publications. She was a finalist for the 2015 Ernst and Young Entrepreneur of the Year Awards and is a community volunteer who devotes her time and resources to multiple non-profit organizations.

Frances’ passion is to use her knowledge to help inspire authentic, real, soulful communication that affects positive change in the world.

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