ChapterSix: The Basic Structure of a Broadcast
November 18, 2016
Hosted by Jeffrey A. Spenard
[Download MP3] [itunes] [Bookmark Episode]
It’s your show, so you have some flexibility in the way you want to present it! This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure discuss the structure of radio programs and ways to not only find your frequency but deliver the production elements to your audience. Topics this week include the definition and narrative required to structure your weekly broadcast such as “show clock”, “intros”, “outros”, “closers”, as well as managing “segments” and of course “advertising and sponsorships”. Jeff and Ryan will also discuss the dreaded “dead air” challenge witnessed by young and seasoned radio professionals throughout the industry. Take an hour this week and learn the lingo, structure, and how best to deliver your message once “Finding Your Frequency”!
Finding Your Frequency
Live Shows Friday at Noon Pacific Time with Minisodes on Mondays and Wednesdays
“Finding Your Frequency” is about more than just content and code. It is more than just philosophy and polishing your image. It’s about both failure and success, the difference between the two and all of the steps in between! Jeff and Ryan discuss the digital media space and all of its aspects. It’s about making the mistakes, taking the chances summoning the intestinal fortitude to step out of your comfort zone and discovering what you can accomplish when you decide to try, decide to learn, decide that you have something to say and Find Your Frequency! It’s live every Friday at 12 Noon Pacific Time and 3 PM Eastern Time on the VoiceAmerica Variety Channel.
Jeffrey A. Spenard
Jeff Spenard has over 20 plus years of broadcast media experience and is currently the owner of World Talk Radio, LLC, home to the VoiceAmerica Talk Radio Networks. Mr.Spenard is the former President of Modavox's Internet Radio division and also served on the Board of Directors. Jeff has worked with over a thousand industry professionals to help them establish a foothold within the media community. In 1994 he acted as the director of development, managing sales as an Executive Producer for a 50,000 watt independent talk station in New England. Over the course of three years, while building and strengthening a consistent format, the independent talk station expanded and purchased an additional 50,000 watt station in Phoenix, AZ. Mr. Spenard provided instrumental leadership and guidance for the independent talk station's growth and transformation. Following several years of development and syndicating programs, He realized the opportunity to navigate his experience towards Internet Based Radio and became one of the leading minds in the industry. Starting in early November 1999 Mr. Spenard visualized a format which ultimately became VoiceAmerica, a key member and one of the original "co-founders" of the Internet Talk Radio Network. In time Mr. Spenard rose to the level of Network Director, Vice President, President and now CEO of World Talk Radio, LLC. Jeff has worked to develop over 1000 radio programs and has expanded his business into Internet TV and other multimedia divisions. As a leader in the field, Internet TV has become a major focus, and with the addition of Broadway and Hollywood, just two of many projects to come, Gateway Media Group LLC, which is the video production company and runs www.VoiceAmerica.TV, also owned by Mr. Spenard, will be another strength in the multi-media industry and adds a new dimension to the overall growth. In 2021 Jeffrey Spenard passed away. Jeff was one of a kind, a leader, a visionary, and a true Media Titian. Jeffrey spent the past +20 years in radio, internet radio, and media relations as a sales representative, to sales director, to President, and later a public and private company board member and officer. In 2010 Jeffrey successfully completed the acquisition of VoiceAmerica, the brand and name he carried since 1999, and became the CEO. Jeffrey was very proud of you, VoiceAmerica clients, all of you who create exceptional, timely, and relevant content. Jeffrey was excited to work with you, excited VoiceAmerica was part of your stories, and eager to see his team each and every day. We will miss you Jeffrey, we love you.