Attraction or Sales: Serving up a Dish of Soul

December 15, 2016
Hosted by Frances Leary

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Episode Description

The day of door-to-door sales is over, especially when it comes to the world of online communication. If you over-sell to your audience they will run (not walk) away. In this episode of The Soulcial Hour, learn how to use communication techniques that will attract your customers to you – instead of you having to chase them down. And guess what’s at the core of this attraction process? Soulcial communication, of course.

The Soulcial Hour

The Soulcial Hour

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True marketing and business development aren’t about selling. They’re about authentic, soulful communication that focuses on the audience you serve. Building a thriving business stems from getting to the core of who you are and why you do what you do then defining your story and telling it in a way that will champion big ideas and generate big impact, on business growth and for the greater good.

Business is integrated with personal aspects of life, and powerful communication centers around identifying your authentic message in order to “Be Soulcial” in your interactions. This means knowing how to identify your core values, how to tell your story, how to be authentic, how to serve your audience, how to integrate sales in a way that stays true to your core, how to be purpose-driven in your communication, and more. The Soulcial Hour brings you practical marketing and business growth information and tips, infused with some soul and inspiration to integrate in the process.

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Frances Leary

Frances Leary

Frances is a Texan-Canadian-Coloradoan entrepreneur, writer, speaker, marketing strategist and storyteller who loves telling stories that champion big ideas and generate big impact.

She is an award-winning entrepreneur and the president and CEO of Wired Flare, the online communications agency she founded in 2011. Under her leadership, Wired Flare has become an award-winning company and the first of its kind to become a certified B Corporation in Canada. Frances has worked with diverse B2B and B2C clients, and her strategic experience includes a wide range of online and offline marketing methodologies.

Her background in folklore has shaped a unique approach to marketing. Contrary to general knowledge, folklore is more than stories. It’s the communication of belief systems. That, in fact, is exactly what must be done in order to build a company’s brand.

Frances speaks internationally to inspire and educate audiences on subjects related to marketing, entrepreneurship, online strategy, technology in education and the power of authentic communication. She is also a regular contributor to a number of publications. She was a finalist for the 2015 Ernst and Young Entrepreneur of the Year Awards and is a community volunteer who devotes her time and resources to multiple non-profit organizations.

Frances’ passion is to use her knowledge to help inspire authentic, real, soulful communication that affects positive change in the world.

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Episode Directory

January 2017

December 2016

  • 12/29/2016: Discovering Your Soul Through a Nuke and Pave Listen Now
  • 12/22/2016: Building a Soulcial Company Listen Now
  • 12/15/2016: Attraction or Sales: Serving up a Dish of Soul Listen Now
  • 12/8/2016: Fact or Folklore: The Legend of Marketing Listen Now
  • 12/1/2016: Using Your Brand for Good Listen Now

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When Fast Company interviewed her, they dubbed her “the CEO whisperer”. Lisa pursues her mission to transform the people who are transforming the planet. While her focus is on elite C-suite executives and entrepreneurs, all you really have to be to work with her is someone who wants to do something good with your life-for yourself and others.
Vista Caballo: Lisa’s book: Crossing the Silly Bridge: Lisa’s Blog on Huffington Post View Guest page

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Living in the seaside community of Ketch Harbour, Nova Scotia, Laurie Dolhan is all at once a Jersey Girl, a Yukon Sourdough, and what some Nova Scotians refer to as a CFA (come-from-away). She sees life as a series of learning experiments with often unpredictable results. As writer and consultant for non-profits and triple-bottom line companies, she thrives in words and possibilities. Laurie currently works in for B Corp certified Dadavan Systems, helping them to launch a new storytelling platform called Cultural Codex. You can find Laurie by visiting her website: You can find out more about Cultural Codex here: You can also connect with Laurie on social:,, View Guest page

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Jeffrey Van Dyk

Jeffrey Van Dyk is an international speaker, strategist and guide who works with highly successful leaders and founders to help them transition into their life’s legacy and have a meaningful, lasting impact on the world. He has spoken on stages in Australia, Europe, the Middle East and across North America. As two-time president of the International Coach Federation (San Francisco), co-founder of Spiritual Marketing Quest and former CEO of Big Vision Business, his programs have impacted hundreds of thousands of entrepreneurs and leaders worldwide. Known for his rare combination of keen inner sight and highly strategic business acumen, Jeffrey has a proven track record of helping leaders build thriving businesses that have a significant and lasting global impact. Jeffrey leads a monthly event series in LA to help spiritually-guided celebrities, business leaders and founders create the work that only they can deliver to the world. Connect with Jeffrey at View Guest page

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Amy McNaughton is the CEO of Capable Confident Women. She helps women to see themselves beyond their traditional family roles so they can feel Capable and Confident and speak with Conviction, no matter where they are or what they are doing.
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Susan McPherson is a serial connector, cause marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She’s a regular contributor to HBR, Triple Pundit and Forbes and has 25+ years experience in marketing, PR, and sustainability communications. She is a featured speaker at industry events, and she founded and hosts the bi-weekly #CSRChat on Twitter. McPherson was selected as a Vital Voices global corporate ambassador and was named as one of 40 Women to Watch Over 40, Fortune's 55 Most Influential Women on Twitter, Elle Magazine's Top 25 Women on Twitter and Fast Company's 25 Smartest Women of Twitter. View Guest page

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Shannon Shields

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