This week's guest, Jacqueline Corbelli, the TV Advertising Change Agent

December 14, 2016
Hosted by Lori H. Schwartz

[Download MP3] [itunes] [Bookmark Episode]

Guest Information

 

Episode Description

This week we chat with Jacqueline Corbelli, Founder, Chairman, and CEO of BrightLine, the leading advanced television ad solutions company. Jacqueline saw the sweeping change being ushered in by the Internet and digital technologies and was drawn to reinvent TV Advertising. As someone with a background in change management, she saw the opportunity to help redefine the relationship between shifting consumer behaviors and all the new technology changes. Jacqueline will share with us what opportunities are being presented for consumers, advertisers and media companies and we chat a bit with the TV Advertising Change Agent, on the Tech Cat Show.

The Tech Cat Show

The Tech Cat Show

Wednesday at 1 PM Pacific Time on VoiceAmerica Business Channel

The Tech Cat show will give you the vital information that you need to stay ahead of the curve in technology as it relates to consumers and trends in marketing, entertainment and ‘business to consumer’ opportunities. You’ll hear from leading experts in the media and content business as they talk with Lori and share meaningful advice on how to navigate. Every show delivers insights and “nuggets” of information that you can take off line and activate on. Whether it’s a piece of business advice, a website or app to check out or a must attend trade show, Lori is the expert and authority in technology trends for all ancillary business opportunities. Listen to the Tech Cat Show, broadcasting live every Wednesday at 1 PM Pacific Time on the VoiceAmerica Business Channel and syndicated on the VoiceAmerica Women’s Channel.

  • Snag
  • ecard
  • Bookmark and Share
Lori H. Schwartz

Lori H. Schwartz

As the Co-founder for StoryTech, a boutique agency dedicated to informed collaboration between storytellers and technology companies, Lori works with top executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology and emerging business models. With a focus on the habits of the consumer and the goals of the marketer, Lori provides the latest recommendations for this ever changing media landscape.

Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America, where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies, Lori was also one of the key principals to launch the highly regarded Interpublic Media Lab (http://www.ipglab.com). As Senior Vice President she helped to keep clients and agencies ahead of the digital curve.

Lori is a frequent speaker at major industry events as well as private companies and executive summits. She served two terms on the Board of Governors at the Television Academy (Emmys) and has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications.

An active spokesperson for mentoring women in tech, Lori launched Digital Hollywood’s “Women’s Entertainment and Technology Mentor Program.” Lori is a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy.

  • Snag
  • ecard
  • Bookmark and Share