Building a Soulcial Company

December 22, 2016
Hosted by Frances Leary

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Episode Description

In this episode of The Soulcial Hour we will explore how to build a company that is founded on the soulcial principles of doing good that goes beyond the products and services you offer. We will dive into how you can build a team of enthusiasts and advocates who are in alignment with your core values and who champion your mission. Creating a soulcial organization goes beyond the CEO and the board of directors. If you’re a sole proprietor, it goes beyond just you. It’s about employees, partners, suppliers, customers and more. Learn how to identify the soulcial support you need to grow your business with purpose and with success.

The Soulcial Hour

The Soulcial Hour

Archives Available on VoiceAmerica Business Channel

True marketing and business development aren’t about selling. They’re about authentic, soulful communication that focuses on the audience you serve. Building a thriving business stems from getting to the core of who you are and why you do what you do then defining your story and telling it in a way that will champion big ideas and generate big impact, on business growth and for the greater good.

Business is integrated with personal aspects of life, and powerful communication centers around identifying your authentic message in order to “Be Soulcial” in your interactions. This means knowing how to identify your core values, how to tell your story, how to be authentic, how to serve your audience, how to integrate sales in a way that stays true to your core, how to be purpose-driven in your communication, and more. The Soulcial Hour brings you practical marketing and business growth information and tips, infused with some soul and inspiration to integrate in the process.

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Frances Leary

Frances Leary

Frances is a Texan-Canadian-Coloradoan entrepreneur, writer, speaker, marketing strategist and storyteller who loves telling stories that champion big ideas and generate big impact.

She is an award-winning entrepreneur and the president and CEO of Wired Flare, the online communications agency she founded in 2011. Under her leadership, Wired Flare has become an award-winning company and the first of its kind to become a certified B Corporation in Canada. Frances has worked with diverse B2B and B2C clients, and her strategic experience includes a wide range of online and offline marketing methodologies.

Her background in folklore has shaped a unique approach to marketing. Contrary to general knowledge, folklore is more than stories. It’s the communication of belief systems. That, in fact, is exactly what must be done in order to build a company’s brand.

Frances speaks internationally to inspire and educate audiences on subjects related to marketing, entrepreneurship, online strategy, technology in education and the power of authentic communication. She is also a regular contributor to a number of publications. She was a finalist for the 2015 Ernst and Young Entrepreneur of the Year Awards and is a community volunteer who devotes her time and resources to multiple non-profit organizations.

Frances’ passion is to use her knowledge to help inspire authentic, real, soulful communication that affects positive change in the world.

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Episode Directory

January 2017

December 2016

  • 12/29/2016: Discovering Your Soul Through a Nuke and Pave Listen Now
  • 12/22/2016: Building a Soulcial Company Listen Now
  • 12/15/2016: Attraction or Sales: Serving up a Dish of Soul Listen Now
  • 12/8/2016: Fact or Folklore: The Legend of Marketing Listen Now
  • 12/1/2016: Using Your Brand for Good Listen Now

November 2016

Lisa Arie


Lisa Arie founded, became the CEO of, and raised 2 multi-multimillion dollar companies, was a creative all-star, spent a life growing up in Singapore, South Africa, and London. The most amazing thing about her life is that all roads have led her to a 160-acre ranch in Dove Creek, Colorado: Vista Caballo.
When Fast Company interviewed her, they dubbed her “the CEO whisperer”. Lisa pursues her mission to transform the people who are transforming the planet. While her focus is on elite C-suite executives and entrepreneurs, all you really have to be to work with her is someone who wants to do something good with your life-for yourself and others.
Vista Caballo: www.vistacaballo.com Lisa’s book: Crossing the Silly Bridge: https://www.amazon.com/Crossing-Silly-Bridge-Lisa-Arie/dp/0615414885/ref=sr_1_1?ie=UTF8&qid=1444073877&sr=8-1&keywords=crossing+the+silly+bridge Lisa’s Blog on Huffington Post http://www.huffingtonpost.com/aut View Guest page

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Ian Brodie


Ian Brodie is an Associate Professor in Folkore at Cape Breton University and an expert on the intersections of folklore, popular culture, verbal wordplay and stand-up comedy. He has served as President of the Folklore Studies Association of Canada and is the co-editor of Contemporary Legend, the journal of the International Society for Contemporary Legend Research. Ian is the author of A Vulgar Art and Old Trout Funnies: The Comic Origins of the Cape Breton Liberation Army, both available on Amazon. He also co-hosts Sweet, the Candy Podcast, which you can access at www.sweetpodcast.com. You can connect with Ian through his website www.AVulgarArt.com or on Twitter @AVulgarArt. View Guest page

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Mary Jane Copps


Mary Jane Copps, CEO of Telephone Talent Inc., embraced her alter ego, The Phone Lady, in 2006 and has worked with over 400 clients training over 10,000 individuals how to communicate more effectively on the telephone. Mary Jane has been profiled as a communications expert by the Wall Street Journal, National Post, The Globe & Mail, CBC, CTV, Global as well as other publications, television and radio outlets throughout North America (including a very silly skit on This Hour Has 22 Minutes!). She is also the author of: The Phone Book: Essential Telephone Communication Skills and write a weekly blog on all things phone. In May of this year, Mary Jane was awarded the national 2016 BDC Mentorship Award through Futurpreneur Canada for her work with young entrepreneurs, helping them grow their businesses and maximize their impact on the economic growth of Atlantic Canada. Connect: http://thephonelady.com, https://twitter.com/thephoneladyca, https://www.linkedin.com/in/maryjanecopps View Guest page

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Laurie Dolhan


Living in the seaside community of Ketch Harbour, Nova Scotia, Laurie Dolhan is all at once a Jersey Girl, a Yukon Sourdough, and what some Nova Scotians refer to as a CFA (come-from-away). She sees life as a series of learning experiments with often unpredictable results. As writer and consultant for non-profits and triple-bottom line companies, she thrives in words and possibilities. Laurie currently works in for B Corp certified Dadavan Systems, helping them to launch a new storytelling platform called Cultural Codex. You can find Laurie by visiting her website: http://www.hooklinetinker.com. You can find out more about Cultural Codex here: www.culturalcodex.com. You can also connect with Laurie on social: https://twitter.com/hooklinetinker, https://www.instagram.com/hooklinetinker, https://www.linkedin.com/in/lauriedolhan. View Guest page

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Jeffrey Van Dyk


Jeffrey Van Dyk is an international speaker, strategist and guide who works with highly successful leaders and founders to help them transition into their life’s legacy and have a meaningful, lasting impact on the world. He has spoken on stages in Australia, Europe, the Middle East and across North America. As two-time president of the International Coach Federation (San Francisco), co-founder of Spiritual Marketing Quest and former CEO of Big Vision Business, his programs have impacted hundreds of thousands of entrepreneurs and leaders worldwide. Known for his rare combination of keen inner sight and highly strategic business acumen, Jeffrey has a proven track record of helping leaders build thriving businesses that have a significant and lasting global impact. Jeffrey leads a monthly event series in LA to help spiritually-guided celebrities, business leaders and founders create the work that only they can deliver to the world. Connect with Jeffrey at www.jeffreyvandyk.com. View Guest page

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Tim Magwood


Tim Magwood is a creative, collaborative, and passionate leader. A colleague describes him as a “lightening rod in driving positive change.” In the mid 1990s he joined ICE, Canada’s largest private communications company, where he worked with many of Canada’s best corporations. He left to pursue his passion for training, joining Horn & Associates where he designed and delivered sales and sales management training programs. In 1999, he started Fusion Learning, which became the fastest growing sales effectiveness firm in the country. Tim later sold Fusion Learning and, in 2012, reunited with ICE’s CEO, Doug Keeley, at The Mark Of A Leader. He now combines his unique skills and passion for storytelling and leadership to teach, challenge, as well as inspire audiences around the world. Connect with Tim: http://www.themarkofaleader.com https://twitter.com/TimMagwood https://twitter.com/markofaleader https://www.facebook.com/TMOAL/ https://itunes.apple.com/us/artist/tim-magwood/id424 View Guest page

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Amy McNaughton


Amy McNaughton is the CEO of Capable Confident Women. She helps women to see themselves beyond their traditional family roles so they can feel Capable and Confident and speak with Conviction, no matter where they are or what they are doing.
Amy offers women a different view of the world, one that is fun and effortless, one that shows women how to make themselves a priority without the guilt, one that encourages women to embrace the challenges and fears of everyday life and even get excited about them.
Amy helps women become who they are meant to be in this world. To connect with Amy, find her on Facebook at https://www.facebook.com/CConfidentWomen/ or on Twitter at https://twitter.com/cconfidentwomen. View Guest page

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Susan McPherson


Susan McPherson is a serial connector, cause marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She’s a regular contributor to HBR, Triple Pundit and Forbes and has 25+ years experience in marketing, PR, and sustainability communications. She is a featured speaker at industry events, and she founded and hosts the bi-weekly #CSRChat on Twitter. McPherson was selected as a Vital Voices global corporate ambassador and was named as one of 40 Women to Watch Over 40, Fortune's 55 Most Influential Women on Twitter, Elle Magazine's Top 25 Women on Twitter and Fast Company's 25 Smartest Women of Twitter. View Guest page

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Paul Roy


Paul Roy is a business coach, customer experience expert and the author of “It Happened On Purpose: Value Yourself Without Being Full of Yourself.” He delivers keynotes and workshops on inspiring trust, building credibility and managing difficult conversations. An entrepreneur for most of his life, what Paul brings to the table is a vast experience of business. Paul has learned in his success that you have to begin with the end in mind. Success in business is so much more than generating more revenue. It’s about you running your business and not your business running you. Paul’s people skills and desire to succeed helped him grow business as a result of his entrepreneurial spirit. He is also a serial volunteer who embraces giving his time and money as a way to focus less on self and more on lifting others. Connect with Paul here: http://www.paulroy.ca, https://www.linkedin.com/in/paulroy1 and https://twitter.com/paultosuccess. View Guest page

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Shannon Shields


Shannon Shields is the Director of Marketing and Business Development at Wired Flare, an experienced entrepreneur, and a talented connector of people. Having graduated with a Business Management Degree from Dalhousie University, Shannon has spent time developing her skills in both corporate and self-employed settings. She is currently an active member on the Board of Directors for the St. Margaret’s Bay Chamber of Commerce and won the 2013 award for Innovation in Marketing. Shannon has a passion for client business development and is committed to supporting the companies she loves and helping them realize their online marketing potential. A lover of all things local, you’ve got a good chance of running into Shannon at any local Nova Scotia café. Be sure to say hi. You can connect with Shannon here: http://wiredflare.com, https://twitter.com/Shanloveslocal, https://www.linkedin.com/in/shannonmshields, https://twitter.com/wiredflare, and https://www.facebook.com/WiredFlare. View Guest page

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