This week's Show: StoryTech's Hot Trends for CES 2017
December 28, 2016
Hosted by Lori H. Schwartz
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Tech Grows Up...CES ® 2017 This week's show is dedicated to the Consumer Electronics Show in Las Vegas. Every year, over 175,000 attendees swarm Las Vegass to cover 2.4 million square feet of convention floor to witness the best and brightest new technology as well as the tech trends that will shape our world in the year to come. Whether seeking the sexiest new screens or a washer that orders detergent when it runs out or a car that drives itself, today’s businesses must understand the technology and the desires that are driving the consumer economy. This year the show floor will include 3800 exhibitors, and 600 startups from all over the world with products, experiences and thought leaders that are leading the way for our tech-fueled world. Each year prior to the show, StoryTech works with CTA the to identify their insights on the latest tech, and then combines that with our understanding of audiences and consumer trends. The results are indeed the marriage of story + technology
The Tech Cat Show
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The Tech Cat show will give you the vital information that you need to stay ahead of the curve in technology as it relates to consumers and trends in marketing, entertainment and ‘business to consumer’ opportunities. You’ll hear from leading experts in the media and content business as they talk with Lori and share meaningful advice on how to navigate. Every show delivers insights and “nuggets” of information that you can take off line and activate on. Whether it’s a piece of business advice, a website or app to check out or a must attend trade show, Lori is the expert and authority in technology trends for all ancillary business opportunities.
Lori H. Schwartz
As the Co-founder for StoryTech, a boutique agency dedicated to informed collaboration between storytellers and technology companies, Lori works with top executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology and emerging business models. With a focus on the habits of the consumer and the goals of the marketer, Lori provides the latest recommendations for this ever changing media landscape.
Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America, where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies, Lori was also one of the key principals to launch the highly regarded Interpublic Media Lab (http://www.ipglab.com). As Senior Vice President she helped to keep clients and agencies ahead of the digital curve.
Lori is a frequent speaker at major industry events as well as private companies and executive summits. She served two terms on the Board of Governors at the Television Academy (Emmys) and has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications.
An active spokesperson for mentoring women in tech, Lori launched Digital Hollywood’s “Women’s Entertainment and Technology Mentor Program.” Lori is a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy.
