Chapter Ten: Using Press Releases to Promote Your Broadcast
January 6, 2017
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Episode Description
Press releases and market communications are an important aspect of your radio program. The most important part of your press release and related communications are content, honing your message, and training as to how to use self-service PR distribution! This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure deliver the “do’s” and “do not’s” of developing your press release themes, how to create succinct messaging, and the process to deliver these communications to your expanding audience. Our special guest this week is Founder and CEO of prhacker.com,Ben Kaplan and Christopher Conlan, Founder of Habobble Communications. Tune in Live as Jeff and Ryan talk with these special guests about Digital PR and how to leverage it for promotion.
Finding Your Frequency
Live Shows Friday at Noon Pacific Time with Minisodes on Mondays and Wednesdays
“Finding Your Frequency” is about more than just content and code. It is more than just philosophy and polishing your image. It’s about both failure and success, the difference between the two and all of the steps in between! Jeff and Ryan discuss the digital media space and all of its aspects. It’s about making the mistakes, taking the chances summoning the intestinal fortitude to step out of your comfort zone and discovering what you can accomplish when you decide to try, decide to learn, decide that you have something to say and Find Your Frequency! It’s live every Friday at 12 Noon Pacific Time and 3 PM Eastern Time on the VoiceAmerica Variety Channel.
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