Accepting the Call to Leadership: Cultivate Your Brand
February 1, 2017
Hosted by Alise Cortez, PhD
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Episode Description
Navigating one’s career and ever learning is part and parcel of today’s competitive work place. No one can afford to stay idle. You are constantly challenged to create value for your organization while at the same time differentiating yourself from the pack. What’s your strategy for staying ahead and managing how you are perceived by others? What’s your brand? Strong leaders become known for their leadership brand and what can be counted on from them. Once established, a leader can leverage his or her brand to accomplish extraordinary results both inside and outside the organization. In this episode, you will hear from a career coach who helps professionals understand the value of creating a unique brand. He will guide you through a process that will help you be intentional when managing your brand perception.
Working on Purpose
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Do you want to help create a world where people are passionate about their work, inspirational leadership helps team members realize their greatness, and capitalism thrives while serving the highest causes? Me too. The working on purpose program is a thought leadership engine that enlightens and inspires listeners with insights from elite business leaders and novel subject matter experts. Together, we’re working on purpose to steward the future of work and business to elevate us all.
Alise Cortez, PhD
Dr. Alise Cortez is affectionately referred to as “The Anti-Undertaker” as she awakens the often otherwise “walking dead” to discover and nurture their passion, inspiration, and purpose in life and at work. She is one part Chief Purpose Officer and Management Consultant specializing in meaning and purpose, and one part Inspirational Speaker, Author, and Radio Host. Having developed her expertise within the Human Capital / Organizational Excellence industry over the last 20 years, today she is focused on enabling organizations to lead from purpose and create cultures of meaning that inspire impassioned performance, energizing engagement and fulfillment, while encouraging a devoted stay within the organization. For individuals, she also facilitates the online Catch Fire global community and various retreats to enable people hungry for a more meaningful and purposeful life to discover and create it for themselves.
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