Balancing Act: Your Small Business Marketing Strategy
February 23, 2017
Hosted by Bonnie D. Graham
The buzz: “Marketing is too important to be left to the marketing department” (David Packard). Marketing is at the heart of your business success. In fact, most aspects of your business depend on it. But to introduce your product and service to today’s socially connected, ecommerce-savvy prospects – and turn them into loyal customers who keep coming back – you heed to combine and balance traditional and social marketing tactics. Ready to decide how, where and when to invest your funds and resources? The experts speak. Trish Nettleship, UCB: “Sound strategy starts with having the right goal” (Michael Porter). Lisa Durrett, Legacy Worldwide: “Attitude is a little thing that makes a big difference” (Sir Winston Churchill). Lorraine Maurice, SAP: “All progress takes place outside the comfort zone” (Michael John Bobak). Join us for Balancing Act: Your Small Business Marketing Strategy.
Think Big Work Small with Game-Changers, Presented by SAP
Thursday at 11 AM Pacific Time on VoiceAmerica Business Channel
The digital economy has changed the way buyers discover and research products and services, with more than 70 percent using the digital space for informed decision making prior to purchase.
The challenge for small to medium size businesses, “sme’s,” is to locate and connect with these buyers, and build trusted relationships that then turn into sales.
Think Big. Work Small brings you thought leaders whose practical insights your sales and marketing professionals can use to proactively connect with buyers on their digital journey, ensure you’re active the smart way in the social space, and help you convert new social relationships into sales.
Think Big Work Small with Game Changers, presented by SAP, on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.