Give Me Space: Conversations with Customers
April 6, 2017
Hosted by Bonnie D. Graham
The buzz: “Finding new ways, more clever ways to interrupt people doesn’t work” (Seth Godin). Your customers and some prospects are talking to you. And many are talking about you (hopefully glowing). It would be great if you can guide those conversations to your advantage., but how? Use your existing company content – customer reviews and user-generated comments – to create an engaging, approachable space where people can reach out to begin a conversation. From there, build positive, loyal, long-term relationships. The experts speak. Lisa Durrett, Legacy Worldwide: “Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But… in the new age of social media, he or she has the tools to tell ten million” (Paul Gillin). Sela Missirian, Brown Bag Marketing: “Focus on how to be social, not how to do social” (Jay Baer). Tara Mead, SAP: “If content is king, then conversation is queen” (Jon Munsell). Join us for Give Me Space: Conversations with Customers.
Think Big Work Small with Game-Changers, Presented by SAP
Thursday at 11 AM Pacific Time on VoiceAmerica Business Channel
The digital economy has changed the way buyers discover and research products and services, with more than 70 percent using the digital space for informed decision making prior to purchase.
The challenge for small to medium size businesses, “sme’s,” is to locate and connect with these buyers, and build trusted relationships that then turn into sales.
Think Big. Work Small brings you thought leaders whose practical insights your sales and marketing professionals can use to proactively connect with buyers on their digital journey, ensure you’re active the smart way in the social space, and help you convert new social relationships into sales.
Think Big Work Small with Game Changers, presented by SAP, on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.