Building a Business with Intention and a Firm Openness to Meaningful Chance
April 12, 2017
Hosted by Alise Cortez, PhD
Surviving and thriving in today’s business world requires passion, focus, and a healthy supply of determination. It’s not enough simply to have a good idea; rather, executives today must continually refine their business strategy and sometimes their core offerings to respond to the changing demands of the market. As the refinement process ever continues, remaining open to ongoing chance encounters with prospects and opportunities can be a critical strategy for a company to remain viable and vibrant. At the same time, maintaining a sense of intentionality and purpose in everyday activities is important to maintain productivity. In this episode, we talk with a former large-company executive and current entrepreneur about these perspectives that inform his approach to building the start-up company he co-founded.
Working on Purpose
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Do you want to help create a world where people are passionate about their work, inspirational leadership helps team members realize their greatness, and capitalism thrives while serving the highest causes? Me too. The working on purpose program is a thought leadership engine that enlightens and inspires listeners with insights from elite business leaders and novel subject matter experts. Together, we’re working on purpose to steward the future of work and business to elevate us all.
Alise Cortez, PhD
Dr. Alise Cortez is affectionately referred to as “The Anti-Undertaker” as she awakens the often otherwise “walking dead” to discover and nurture their passion, inspiration, and purpose in life and at work. She is one part Chief Purpose Officer and Management Consultant specializing in meaning and purpose, and one part Inspirational Speaker, Author, and Radio Host. Having developed her expertise within the Human Capital / Organizational Excellence industry over the last 20 years, today she is focused on enabling organizations to lead from purpose and create cultures of meaning that inspire impassioned performance, energizing engagement and fulfillment, while encouraging a devoted stay within the organization. For individuals, she also facilitates the online Catch Fire global community and various retreats to enable people hungry for a more meaningful and purposeful life to discover and create it for themselves.