Marketing To Your Ideal Customer
May 10, 2017
Hosted by Janet Kunst
When working with new clients, we always ask who their target market (or ideal client) is. The usual answer? Everybody and anybody. Do you know what happens when you ask for a referral to everybody and anybody? You get no one and nobody. Today we are going to explore why it’s important to know exactly who your customer is, outline questions you should ask yourself and your customers to determine specifically their wants, needs and desires, and how to use that information to effectively market to that person. The result? A clean, simple marketing message that means you will spend less time, effort and money on getting new customers, keeping the ones you have, and growing your business.
Marketing That Won’t Break the Bank
Wednesday at 12 Noon Pacific Time on VoiceAmerica Business Channel
Marketing doesn’t have to be expensive to be effective. With a little planning and some creative strategies, small businesses can achieve big results with their online and offline marketing efforts.
On Marketing That Won’t Break The Bank, you’ll learn specific, actionable strategies that you can immediately implement to make a noticeable difference in how you market to customers and attract customers to your small business. We’ll show you how to hone in on your ideal customer, build your email list, create content to develop your action plan, and leverage offline networking to build your community. We’ll also explore how to leverage social media and online advertising opportunities.
Marketing That Won’t Break The Bank will break everything down into easy-to-understand terms that will leave you confident in how you can best reach your customers and clients. Tune in live every Wednesday at 12 Noon Pacific Time on the VoiceAmerica Business Channel.
Janet has over 25 years of marketing experience in industries ranging from hi-tech medical device to restaurants and retail establishments and everything in between. She has experienced first-hand the move from traditional marketing to online marketing, and knows the struggles that entails. Her passion is for the small business owner who has the expertise in their field, but when it comes to marketing and especially online marketing, are lost. When Janet started her own business 7 years ago, she was in their shoes. She had no budget for marketing and little understanding of the new concept of internet marketing. Through significant training, and a little trial by error, Janet has helped small business owners put their marketing plans in place to grow their businesses. Today, she is the owner of 411 Marketing Solutions, and works with small businesses from a variety of industries to connect with their customers online through internet and social media marketing.