Starting the Conversation: Becoming the Person Your Potential Clients Know, Like and Trust
May 24, 2017
Hosted by Janet Kunst
[Download MP3] [itunes] [Bookmark Episode]
Episode Description
When we make our purchasing decisions, we generally will buy products and services from people that we know, like and trust. In many cases, we may not know that person or company directly – we rely on our friends and neighbors (and even online reviews) to tell us how great a product or service is. As a small business, it is our job to make sure that our customers and potential customers become our advocates and start talking about us to those around them. But, in order to do that, we need to start the conversation and build that trust factor through what we say and do. Sometimes, though, it’s hard to get that conversation going. We don’t always see ourselves as the “expert” with something to say. In this week’s episode, we are going to explore ways that you can start that conversation online and keep it going.
Marketing That Won’t Break the Bank
Archives Available on VoiceAmerica Business Channel
Marketing doesn’t have to be expensive to be effective. With a little planning and some creative strategies, small businesses can achieve big results with their online and offline marketing efforts.
On Marketing That Won’t Break The Bank, you’ll learn specific, actionable strategies that you can immediately implement to make a noticeable difference in how you market to customers and attract customers to your small business. We’ll show you how to hone in on your ideal customer, build your email list, create content to develop your action plan, and leverage offline networking to build your community. We’ll also explore how to leverage social media and online advertising opportunities.
Marketing That Won’t Break The Bank will break everything down into easy-to-understand terms that will leave you confident in how you can best reach your customers and clients.
Janet Kunst
Janet has over 25 years of marketing experience in industries ranging from hi-tech medical device to restaurants and retail establishments and everything in between. She has experienced first-hand the move from traditional marketing to online marketing, and knows the struggles that entails. Her passion is for the small business owner who has the expertise in their field, but when it comes to marketing and especially online marketing, are lost. When Janet started her own business 7 years ago, she was in their shoes. She had no budget for marketing and little understanding of the new concept of internet marketing. Through significant training, and a little trial by error, Janet has helped small business owners put their marketing plans in place to grow their businesses. Today, she is the owner of 411 Marketing Solutions, and works with small businesses from a variety of industries to connect with their customers online through internet and social media marketing.
