The Art of Storytelling in Sales - Part 2

June 7, 2017
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “Stories give people enough space to think for themselves” (Annette Simmons). Your favorite movie, book, and song are memorable because the director, author and songwriter told an engaging story using drama and emotion. Storytelling is also important for everyone in sales for the same reasons. Prospects need to feel, believe and remember you in order to be moved to make a purchase. If you don’t make it easy for them, you risk becoming the next book they forgot they ever read. The experts speak. Heidi Berenson, Berenson Communications: “It is no secret in television that the best ad-libs are always thought out and put into notes ahead of time. Two or three words will remind you of whatever the point is... (David Brinkley, A Memoir). Janis Fratamico, SAP: “My mother wanted us to understand that the tragedies of your life one day have to potential to be the comic stories the next (Nora Ephron). Join us for The Art of Storytelling in Sales – Part 2.

Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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