Building Your Tribe: The All-Powerful Email List

June 7, 2017
Hosted by Janet Kunst

[Download MP3] [itunes] [Bookmark Episode]

Episode Description

One of the most important pieces to a successful marketing strategy is to build and cultivate your email list. In today’s social media age, this may be counter-intuitive…you have followers, likes and people engaging with you online, so why would you need to have an email list as well? Tune in to this week’s episode to find out why email is still important, how to use your email list to build your community and, ultimately, make sales.

Marketing That Won’t Break the Bank

Marketing That Won’t Break the Bank

Wednesday at 12 Noon Pacific Time on VoiceAmerica Business Channel

Marketing doesn’t have to be expensive to be effective. With a little planning and some creative strategies, small businesses can achieve big results with their online and offline marketing efforts.

On Marketing That Won’t Break The Bank, you’ll learn specific, actionable strategies that you can immediately implement to make a noticeable difference in how you market to customers and attract customers to your small business. We’ll show you how to hone in on your ideal customer, build your email list, create content to develop your action plan, and leverage offline networking to build your community. We’ll also explore how to leverage social media and online advertising opportunities.

Marketing That Won’t Break The Bank will break everything down into easy-to-understand terms that will leave you confident in how you can best reach your customers and clients. Tune in live every Wednesday at 12 Noon Pacific Time on the VoiceAmerica Business Channel.

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Janet Kunst

Janet Kunst

Janet has over 25 years of marketing experience in industries ranging from hi-tech medical device to restaurants and retail establishments and everything in between. She has experienced first-hand the move from traditional marketing to online marketing, and knows the struggles that entails. Her passion is for the small business owner who has the expertise in their field, but when it comes to marketing and especially online marketing, are lost. When Janet started her own business 7 years ago, she was in their shoes. She had no budget for marketing and little understanding of the new concept of internet marketing. Through significant training, and a little trial by error, Janet has helped small business owners put their marketing plans in place to grow their businesses. Today, she is the owner of 411 Marketing Solutions, and works with small businesses from a variety of industries to connect with their customers online through internet and social media marketing.

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Episode Directory

October 2017

September 2017

August 2017

Norma Jean Benton


Norma Jean Benton is a Senior Mortgage Loan Officer, with 14 years’ experience in the mortgage industry. She works with both homeowners & potential property buyers, as well as industry professionals whose goal is to buy, sell, or refinance a chosen property or home. She earned her CA Broker License, so she is able to offer her clients both, VA, and FHA loans. As a Licensed professional her continuing education keeps her informed and interactive when lending laws change. Prior to becoming a Mortgage professional, Norma Jean was a Trainer and Educator in the image industry for over 10 years, being responsible to the sales training staff of 200 people in her company’s region. Norma Jean believes these dreams and goals can be accomplished through a planned and organized strategy. She can provide the financial tools to make it happen. Norma Jean excels in arranging all the pieces of the puzzle and providing the options available to each and every one of her clients. View Guest page

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Jody Bras


Jody Bras has always had an entrepreneurial spirit, so, after selling her Cafe and re-entering the work force, she really wanted to get back to working for herself. So she studied and got her Real Estate license in 2004. She has always enjoyed customer service and sales, so this seemed like a good match. And she really likes to take a plain house and make it something special. She realizes it's not the house you should pay very close attention to but the neighborhood. Being a Realtor is something that brings her much pleasure. She really enjoys the families and individuals that she works with and helps find the place of their dreams. View Guest page

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Jim Froling


Jim Froling is president of (949) Local Internet Marketing which he founded in 2009. In the 25 years prior to this, Jim held senior positions in sales and marketing management in the computer and consumer electronics industry. In this capacity Jim sold to, and marketed through, • Major international distributors; • “Big Box” retailers; • “Electronic Retailers”; • and major “E-Tailers”.
Tired of corporate politics and endless travel, Jim started (949) Local as a means of helping small, local businesses navigate the increasingly complex waters of local internet marketing while staying off airplanes. Today (949) Local serves dozens of clients in a wide variety of fields. The company provides a wide range of local Internet marketing services including: • Local Search Engine Placement & Positioning; • Search Engine and Social Media Marketing; • Online Reputation Management; • and S.E.O. Consulting. View Guest page

Episode Listing:

Mickey Gubman


Mickey Gubman Certified FocalPoint Business Coach
Business Coach Mickey Gubman retired from the Tennant Company as a managing director after 30 outstanding years working with businesses around the world to establish processes and systems which drive faster growth and greater profits. Mickey now applies these same skills, knowledge and experience, combined with the methodologies developed by Brian Tracy, acclaimed management expert, to help small to mid-size businesses do the same.
Mickey believes that it is important to change the way we view business. He encourages his clients and colleagues to embrace change, break down global barriers and be creative.
Mickey doesn’t run your business, he helps you run it better. View Guest page

Episode Listing:

Jan Miller


I have been an artist since I can remember. I was drawing with graphite pencil and colored pencils and did lots for shows when I was younger. I worked in retail management since I was 21 and 10 years later I went back to a tech school to get my degree in Visual Communications or better known as Graphic Design. Graduated with High honors in 98.
I started working for a Printing and Marketing Company in Lake Forest. This help me get my feet wet in design. After about a year I went to work for a DVD start-up company in Burbank where I was doing Multi Media and animation for DVD Menus for companies like Tri Mark, Full Moon and more.
In 2005, I formed my own company 21-13 Impact Graphics. I've been in business now for over 12 years and been designing for almost 20. In that time, I've won close to 30 awards for my designs
I've been married for 9 years now and I have 5 daughters. One is mine and the other 4 are my step daughters. I have two grandchildren and currently live in Irvine. View Guest page

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Greg Raths


Born in 1953, the young boy with an adventurous spirit grew up to become Colonel Greg Raths, USMC, and fly jet fighters in combat. Greg received his Bachelor’s Degree from Arizona State University in 1975, and entered the Marine Corps as a 2nd Lieutenant the same year. He fulfilled his lifelong dream to become a fighter pilot. He participated in Operation Desert Storm, flying 45 combat missions in the F/A-18 Hornet. He then commanded a Marine Corps Fighter Squadron and later a Marine Aircraft Group. In 2003 he served as Chief of Staff, 4th Marine Aircraft Wing, and in 2004 he took on the role as the Marine Aircraft Wing Commander before retiring from active duty in Nov. 2004. Greg retired to live a more peaceful life with his wife Luci, his son Michael (Major USMC) and twin daughters, Kristen & Kathy. He was a commercial airline pilot for a short time before becoming an author and writing the bestseller, 9 Lives of a Fighter Pilot, One Pilot’s Personal Story as an American Patriot. View Guest page

Episode Listing:

Lisa Sakai


Lisa has been a financial advisor since 2011 and has built her practice primarily through community networking and word of mouth.
She is a Southern California native however she attended Kenyon College in Gambier, OH where she earned a Bachelor of Arts. She is active in her community of Mission Viejo and South Orange County. She is currently the President Elect of the Mission Viejo Chamber of Commerce. In addition, she has been on the boards of other Chambers of Commerce and Foundations throughout Orange County.
Lisa is passionate about supporting the needs of professional women and building a strong women community. To that end, she created OC Professional Women, a networking organization geared specifically towards building relationships, community outreach and support for women.
Lisa resides in Mission Viejo, with her husband. Whenever she has downtime, she enjoys hiking, jogging, movies, reading a good book, and trying out the next great restaurant in town. View Guest page

Episode Listing:

Charlie Woodward


The author of 5 Things Every Small Business Owner Must Know About Employee Benefits, Charlie Woodward owns Good Circle Insurance agency based in Orange County, California. He prides himself on focusing on the kinds of service and cost-savings measures traditional agents neglect. Since beginning in 2001, Charlie has worked in multiples areas of the insurance world and received the Triple Crown Award for outstanding sales performance from Aflac. Charlie is the past president of the Mission Viejo Chamber of Commerce and in 2016, he and Good Circle were named the financial services firm of the year by CV magazine. As the former president and cofounder of several networking groups, Charlie is an expert on growing businesses through referrals, public speaking and networking. View Guest page

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