Permission Marketing Turns 18: Coming to the Party?
June 15, 2017
Hosted by Bonnie D. Graham
The buzz: “People do not buy goods and services. They buy relations, stories and magic.” (Seth Godin) Coined by marketing legend Godin in the title of his groundbreaking 1999 book, “Permission Marketing” turns 18 this year. His concept: it is a privilege, not the right, to deliver anticipated, personal and relevant messages to people who want to get them. It also recognizes consumers’ power to ignore marketing. Per a HubSpot survey, most of us want to manage or filter what we receive but we’re open to messages from companies we want to do business with. Ready to develop better relationships with and save money by focusing your marketing on a more receptive audience? The experts speak. Lorraine Maurice, SAP: “Think big and don’t listen to people who tell you it can’t be done. Life is too short to think small” (Tim Ferriss). Lisa Durrett, Broad Insite: "People spend money when and where they feel good" (Walt Disney). Join us for Permission Marketing Turns 18: Coming to the Party?
Think Big Work Small with Game-Changers, Presented by SAP
Thursday at 11 AM Pacific Time on VoiceAmerica Business Channel
The digital economy has changed the way buyers discover and research products and services, with more than 70 percent using the digital space for informed decision making prior to purchase.
The challenge for small to medium size businesses, “sme’s,” is to locate and connect with these buyers, and build trusted relationships that then turn into sales.
Think Big. Work Small brings you thought leaders whose practical insights your sales and marketing professionals can use to proactively connect with buyers on their digital journey, ensure you’re active the smart way in the social space, and help you convert new social relationships into sales.
Think Big Work Small with Game Changers, presented by SAP, on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.