Amy Friedman is the President of Redhead Consulting, a brand creation and content development company. A 23- year veteran of Nickelodeon, Amy most recently served as the SVP of Original Programming/Creative Director at Noggin and The N, now Teen Nick. She was responsible for articulating and steering both channels’ original brand strategy, on-air identity, educational mission, as well as developing and producing its original programming. Friedman also architected Nickelodeon’s “The Big Help,” an on-going multi-platform global initiative to activate kids in their communities and Teen Nick’s “Halo Awards” celebrating service. Friedman’s work in branding, programming and pro-social content has earned multiple Peabody, Beacon, Cable Ace and Creativity Awards.