Ross Martin is an Executive Vice President at Viacom Media Networks and runs Scratch, a creative swat team driving innovation across the company. Ross joined Viacom Media Networks in 2004 as the first Head of Programming for MTV's Emmy and Peabody Award winning college network, mtvU. He later became SVP of MTV 360 Production & Development, working across MTV, MTV2 and mtvU. Prior to MTV, Ross founded Plant Film, an LA-based production company partnered with Fox, VH1 and Dimension Films; was a development executive for Spike Lee's 40 Acres and A Mule Filmworks; and taught poetry at Washington University, RISD and The New School. His writing appears in The Kenyon Review, The Harvard Review, McSweeney's, Denver Quarterly, BOMB Magazine and multiple anthologies. His first book was published in 2002. Ross is a member of the Academy of Television Arts & Sciences and the Viacom Marketing Council, and serves on the digital advisory board for St. Jude's Children’s Hospital.