Ayd is a speaker, author, creative director, graphic artist and publisher (as well as a songwriter, writing nearly 500 songs) with 18 years experience of design and marketing in print and multimedia, including working on the design of Microsoft’s intranet. He has designed global campaigns for major publishers including Oxford University Press and Macmillan as well as setting up his own publishing company, Sunmakers, for experts and entrepreneurs in 2009 which has published over 30 books. He has run his own branding and design business since 2001 and has designed around 300 logos and identities. He has also worked as university lecturer on business and entrepreneurship and as an international speaker on creativity and innovation. Ayd has a degree in Physics and Physical Science from Oxford Brookes University and is the author of four published books including 'Don't tell the Dinosaurs (the Secrets of the Future)' and 'Ding! How to Have a Great Idea'.