Julie Balog is the Director of Communications at the Keeneland Association, the world’s largest Thoroughbred auction company and a world-class Thoroughbred race course, where she joined in 1999. She has led Keeneland’s media outreach relations efforts. Prior to joining Keeneland, Balog was director of business development and account management at Preston-Osborne, an award-winning public relations firm in Lexington, KY. She also worked at Host Communications, the world’s largest collegiate sports marketing firm, as Assistant Director of Marketing. Balog graduated from the University of Kentucky in 1991 with a degree in Marketing and minor in Economics. She and her husband Mike reside in Lexington, KY with their children Cecilia and Sean.