Jeff Meltzer is a Board and Executive Member of Electronic Retailing Association. For over 25 years, the name Jeff Meltzer has been synonymous with the highest standard of excellence and professionalism in broadcast & non-broadcast television. Renown in the industry as a talented TV Director, Producer, and Editor, his production and post-production credits include countless television series and programs. Jeff’s range of expertise covers commercials, movie trailers, television shows and promos, music videos, corporate films, and infomercials. But, as one of the acknowledged creators of the modern day infomercial, Jeff has seen the entire evolution of the DRTV genre unfold before him. He is recognized as one leading DR Producer/Directors in the nation. His company, Meltzer Media Productions, has generated over 1 Billion Dollars in direct to consumer sales. He also has extensive product marketing, financial and media expertise. Jeff is presently a Board and Executive Committee member of the Electronic Retailing Association (ERA): The leading DRTV association in the world, governing over 300 billion dollars in infomercial TV and Web sales. He is also Chairman of the Broadcast Council of ERA and until last year was Chairman of the Public Relations Committee. Today, Meltzer Media Productions is a thriving multi-media company in Manhattan. Jeff lends his expertise to many facets beyond the mere production and post of a given project. He has served as a consultant on numerous DRTV campaigns, is a regular on the lecture circuit, and is a frequent contributor in the Industry’s trade magazines and a TV commentary expert for the industry. Meltzer Media Productions continues to produce winning campaigns in every product and service category for entrepreneurs, small and mid-sized companies and Fortune 500 companies domestically and abroad.