Henry Morris, Senior Vice President for IDC's Worldwide Software and Services research groups. Dr. Morris started the Analytics and Data Warehousing research service at IDC, and coined the term "analytic applications" in 1997. He led a major study on the financial impact of business analytics, examining the ROI of analytics projects at 43 sites in North America and Europe. He is now exploring the relationship between business intelligence and business process automation - "intelligent process automation" - and the requirements for unified access to structured and unstructured data. Dr. Morris has been quoted in and written for Forbes, Computerworld, and KMworld, on trends in business intelligence, business performance management, data warehousing, knowledge management, and enterprise applications.