Hajj is the founder of Brand Camp University the premier personal branding conference and author of 'The Brand YU Life: Re-thinking Who You Are Through Personal Brand Management'. He has been featured on ESPN.com, BusinessWeek.com, BlackEnterprise.com, various blogs and travels nationally speaking as a branding expert enabling personal and business brands to remain relevant. His branded clients include NFL athletes, Ford Motor Company, Skechers Footwear, U.S. Department of Defense (Telecom Division) and numerous colleges and universities to name a few. His book was selected as one of Fast Company Magazine 2008 Readers Choice Business Books of the year. He is a former collegiate athlete turned adjunct lecturer at his alma mater, Michigan Technological University, where he wrote the personal branding curriculum. He received his Bachelors of Science in Mechanical Engineering from Michigan Technological University and his MBA from Lawrence Technological University. He is married to his lovely wife, Kasandra.