Victor Ricciardi, BBA, MBA, APC is an Assistant Professor of Financial Management at Goucher College in Baltimore, Maryland. He teaches undergraduate courses in personal financial planning, corporate finance, investments, behavioral finance, and the psychology of money. Ricciardi is the Coordinator of Behavioral & Experimental Research for the Social Science Research Network (SSRN) at www.ssrn.com and is the current Editor for seven SSRN eJournals. Ricciardi had two chapters on behavioral finance published in the Handbook of Finance in August 2008 and a book chapter “The Psychology of Risk” published in the book Behavioral Finance: Investors, Corporations, and Markets in October, 2010. Victor has given over 30 presentations at meetings, seminars, and conferences in the past ten years on the topics of investments, perceived risk, behavioral finance, and the Social Science Research Network (SSRN).