Natalie Petouhoff

Dr. Natalie Petouhoff is a Social Media ROI guest lecturer at UCLA Anderson School of Business, Adjunct Professor, Measure of PR and Marketing at Annenberg School for Communication at the University of Southern California, and Leadership and Organizational Change Management & ROI Adjunct Professor at Pepperdine University. Previously, she was Chief Strategist and Evangelist in Digital Communications, Social Media, Measurement and ROI practices with Weber Shandwick. As a Forrester Analyst, she wrote the world's first social media ROI model for PR, marketing and customer service. Her practical thought leadership helps companies understand their changing needs and the bottom-line value of acquiring and retaining loyal customers in a competitive, social marketplace.