Born to Yugoslav and Scottish parents in Rhodesia, Milos Stankovic was raised in Britain speaking Serbo-Croatian and English. Educated in Latin and Greek, he went on to study Russian at Manchester University and in the USSR. From the outset he had a deep understanding of linguistics and of cultural differences between the West and East. During the Cold War he joined Britain’s elite Paras - 20 years active service in Northern Ireland, Central America, Southern Africa, the Gulf and the Balkans. A specialist in psychological operations, he spent 3 years in the Bosnian war in various covert roles - partly described in his acclaimed book, Trusted Mole. For this work he was both decorated by the Queen and arrested on suspicion of being a spy. He left the Army to clear his name. Working in the TV industry in the US and UK he retrained in depth psychology and coaching. He now applies his extensive expertise to branding individuals and businesses - a process he calls Full Spectrum Branding.