Geoff Minter
Geoff is the founder and Managing Director of The Minter Group, a full service market research agency based in Sydney, Australia; He brings together experience at global companies in marketing (General Foods and Cadbury-Schweppes), advertising (McCann Erickson) and market research (Interpublic Group). The winner four national marketing awards for consumer goods strategies (and a registered psychologist), Geoff understands how quality market research design can provide strategies to build business, identify opportunities and add value to brands. He moderates focus groups and individual interviews with healthcare professionals, and Minter is on the market research panel for the Health Insurance Commission that administers Australia's Medicare program. He is a long term member of the Australian Market & Social Research Society and ESOMAR (World Association of Research Professionals) and presents research papers at their conferences and educational courses. Contact: gminter@minter.com.au
