Rob Harles, Global Head of Social Media for Bloomberg LP, is responsible for developing and managing Bloomberg’s social media efforts and initiatives across the globe. He joined Bloomberg in September 2010 from Sears Holdings, where he was Vice President of Social Media. There, he was responsible for building Sears’ social media strategy, including creating the MySears community which now has over 1M registered members, making it one of the largest retail communities in the world. Previously, Rob was SVP and member of the Senior Operating Team for comScore Networks, in charge of the Retail, Travel and Technology client services practice. He began his career as a consultant in the Chicago office of McKinsey & Co.