LaMar Campbell attended the University of Wisconsin in 1994 and left the University as a free agent into the NFL with the Detroit Lions. He played with the Detroit Lions from 1998-2004. After the NFL he then went on to intern in the Detroit Lions Scouting Department. During this period LaMar fell in love the aspect of Player Development and the opportunities that he missed while still a player to further advance his career after his playing days. After becoming a licensed realtor in Atlanta, Lamar then proceeded to take advantage of the prestigious Wharton School of Business in the Sports Business Initiative Program offered by the NFL Player Development and studied real estate development and planning.