Dr. Henry Chesbrough created the theory and coined the term ‘open Innovation’. His concept was introduced in his award-winning book, “Open Innovation: The New Imperative for Creating and Profiting from Technology” (Harvard Business Press, 2003), and extended to business model innovation in his 2006 follow-up, “Open Business Models: How to Thrive in the New Innovation Landscape”. His newest book is “Open Services and Innovation: Rethinking Your Business to Grow and Compete in a New Era” (Jossey-Bass, 2011). With global economies shifting from manufacturing-focused to services-focused, openness - and its ability to deliver improved choices for customers and better economies for corporations - is a path that can turn commodity companies into trailblazers. Dr. Chesbrough is Executive Director for The Center for Open Innovation.