When JoAnn Ward founded Master Matchmakers® over 20 years ago, never did she think she would be advising the world on matters of the heart. Since 2009, JoAnn has been a co-host and Executive Producer of the successful VH1 franchise “Tough Love”, which gives single women insight to male perspective on dating. JoAnn, along with son and business partner, Steve Ward, has been redefining the matchmaking business and growing Master Matchmakers® into one of the country’s most successful personal matchmaking and coaching services. In addition to starring in VH1’s successful series, JoAnn and Steve wrote the book “Crash Course in Love” which was published in November, 2009 by Pocket Books, a division of Simon and Shuster. The book is a refreshingly honest and handy resource for all women, whether they are looking for love and companionship or hoping to hold onto it. Steve and JoAnn's dating principles are organized into different stages in the relationship life cycle, from first impressions to maintaining and developing a deeper connection. Readers will learn how to flirt with a purpose, how to set up a date, when to get intimate, the best way to bounce back from rejection, and much more. Each rule will be followed by a clear and concise passage illuminating for the truth of each rule, with anecdotes and other helpful information. JoAnn and Steve are about to begin production on the fifth cycle of the Tough Love while they continue to develop more and more product and service offerings to the many lovelorn men and women that exist around the world.