Adrian Drury

Adrian Drury leads Ovum’s Consumer IT & Integrated Media team, covering the impact of IT consumerization on the engagement model for enterprises with their employees, customers and the opportunity for industry value chain re-engineering. He has published studies looking at smart device application development, device distribution strategies, marketing automation and customer lifecycle management, and process re-engineering innovation strategy. Adrian also leads the Media & Broadcast technology team, covering technology, IT, networking and commercial strategy in the convergent broadcast, media and telecoms industries. Previously, he was a founding employee and Head of Strategy and Business Development at The Cloud, Europe's largest wireless hotspot network.