Brent Leary is a CRM industry analyst, advisor, author, speaker and award-winning blogger at BrentLeary.com. He is co-founder and Partner of CRM Essentials LLC, an Atlanta-based CRM advisory firm covering tools and strategies for improving business relationships. In 2009 he co-authored Barack 2.0: Social Media Lessons for Small Business. Recognized by InsideCRM as one of the 25 most influential industry leaders, Brent is a past recipient of CRM Magazine's Most Influential Leader Award. He serves on the national board of the CRM Association, advisory board of the University of Toronto's CRM Center of Excellence, and editorial advisory board for The Atlanta Tribune. He also writes for CRM Magazine, Inc.com and MyCustomer.com. Brent hosts the "One on One" conversation series at SmallBizTrends.com, teams up with Paul Greenberg on the CRM Playaz video show, and hosts Technology for Business Sake on Atlanta’s News Talk 1160 am radio.