Martin Mrugal is a Global Executive with SAP, leading the Manufacturing Industries and Solutions business globally. Previously he served as National Vice President and General Manager responsible for Mid-sized Enterprise Solutions and Products, directing the North American strategy, launch and execution of the new Business ByDesign software as a service (SAAS) solution. Martin joined SAP in October 1998 as a Business Development Manager - Manufacturing, playing a pivotal role consulting with SAP manufacturing customers to transform their businesses using SAP software solutions. Client deliverables included detailed studies on total cost of ownership, return on investment and business strategy. Prior to SAP, he spent 12 years at Consolidated Rail Corporation (Conrail), where he successfully started new lines of business, analyzed complex supply chains for industrial manufacturing companies, and developed new distribution strategies and facilities. His clients he included DuPont, GM, Ford, Chrysler and American Honda.