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Jane Maas

Jane Maas began her advertising career as a copywriter in 1964, in the sexy and sexist era of the hit television series Mad Men. She fought her way up as a copywriter, and eventually became a creative director and an officer of the advertising agency. She is best known for heading up the iconic “I Love New York” campaign, which rescued New York City from bankruptcy and still continues to echo around the world. “This great advertising has many fathers,” she says. "But I am its only mother.”