David Sweetman is a Solution Marketing Director for SAP’s Business ByDesign cloud-based enterprise management system, with a focus on the Professional Services Industry. Prior to SAP, David worked for over 20 years in management, strategy, launch, sales and marketing positions in enterprise software and consulting. Roles included Vice President of Channels for Mercury Payment Systems, Director of Product Marketing and Strategy for Infor, Solutions Director at i2 Technologies, Industry Business Development Manager at QAD, and Strategic Account Presales Director at JBA International. David volunteers with Peak Reader literacy program and works with local businesses through Peak Ventures. Articles: “Project Planning Stress” at www.consultingmag.com/article/ART889888?C=ymEMoYlSuE60YnsQ; “What Fast-Growing Services Firms Need to Know” at www.accountingtoday.com/news/What-Fast-Growing-Services-Firms-Need-Know-61499-1.html; and “Business ByDesign, SAP’s Toyota Prius” at wp.me/p1uHsN-En.