Sven Denecken is Vice President Strategy and Head of Co-Innovation Cloud/OnDemand Solutions at SAP. In this role, he is assessing customer and market requirements, defining the Co-Innovation approach to new developments with customers and partners, and supporting SAP´s OnDemand and Cloud strategy. Sven’s experience working with customers since 1990, and network to SAP´s field organization and partners, allows him to bring client issues and challenges directly into the solution development process, assuring that the next generation software solutions address customer requirements and help customers gain competitive advantage. Collaborating with market constituents and SAP´s Cloud / OnDemand organization, he and his team facilitate and enable sustainable relationships between SAP, customers, industries, as well as partners. His key expertise areas are ERP, CRM and HR as Cloud / OnDemand offering - as well as key aspects of platform and infrastructure as a service.