My guest today is Alan Fine who has written a great book which is a New York Times bestseller and was judged the “best leadership book of the year”. The book is called “You already know how to be great; a simple way to remove interference and unlock your greatest potential”. Alan began his career as a tennis coach working with up and coming tennis professionals where he realised that the biggest performance challenge wasn't that people didn't know what to do, but rather they didn't do what they know. These days Alan provides leadership, management, and frontline employee training programs, executive coaching services, team performance workshops, and reinforcement services to a number of fortune 500 clients. Tens of thousands of people use Allans GROW model which is considered to be the gold standard approach by corporate leaders worldwide. I can attest to how busy Alan is, as I have been trying to organise this interview for almost 2 months.