Adrian Drury leads Ovum’s Consumer IT & Integrated Media team, covering the impact of IT consumerization on the engagement model for enterprises with their employees, customers and the opportunity for industry value chain re-engineering. His numerous published studies look at smart device application development, device distribution strategies, marketing automation and customer lifecycle management, and process re-engineering innovation strategy. Adrian also leads the Ovum Media & Broadcast technology team, covering technology, IT, networking and commercial strategy in the convergent broadcast, media and telecoms industries. Previously, he was a founding employee and Head of Strategy and Business Development at The Cloud, Europe's largest wireless hotspot network. There, Adrian originated a set of technology partnerships that helped define the provision of wireless services in public locations to the devices that now shape the connected shopper experience.