Dr. Natalie Petouhoff, Social Business Strategist, Analyst and Consultant, is a thought leader in social media, providing unique business perspectives on how to apply social media to business. She teaches advanced social media business courses at UCLA and USC, as well as courses on a leadership and employee motivation. Her four business books and white papers are the subject of hundreds of articles in USA Today, Adage, BusinessWeek, Fast Company, The New York Times, The Wall Street Journal, Peppers and Rogers 1-to-1 Magazine and CRM Magazine, as well as national television and radio. Natalie is the emeritus president of the Los Angeles Social Media Club. She held positions as a Forrester Analyst, Chief Strategist for a Weber Shandwick PR/Marketing Agency, management consultant at PWC and Hitachi, and in management at GE, Hughes Electronics and GM.