Brent Leary is a CRM industry analyst, advisor, author, speaker and award-winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta-based CRM advisory firm covering tools and strategies for improving business relationships. In 2009, he co-authored “Barack 2.0: Social Media Lessons for Small Business”. Recognized by InsideCRM as one of the 25 most influential industry leaders, he is a past recipient of CRM Magazine's Most Influential Leader Award. Brent serves on the national board of the CRM Association, the advisory board of the University of Toronto's CRM Center of Excellence, and the editorial advisory board for The Atlanta Tribune. He writes regularly for CRM Magazine, Inc.com and MyCustomer.com, and serves on the advisory board for TheSocialCustomer.com. Brent is the host of the Technology for Business Sake radio program on News Talk AM 1160 in Atlanta, GA.