Sameer Patel is the GM/Global VP for SAP's Enterprise Social Software Business. Sameer leads "Project Robus", SAP next generation social software products. Previously he worked with some of the leading organizations in the world helping them execute business objectives via the use of social and collaborative concepts and technology. Sameer has been cited in publications such as CNBC Business, The New York Times, CIO.com and Forbes on the promise and pitfalls of collaboration, and trends in enterprise and social software. He blogs at Pretzel Logic and is @sameerpatel on Twitter.