Mark Johnson is President and CEO of Loyalty 360. He is committed to bringing loyalty to the forefront as a critical marketing strategy by creating an unbiased, market-driven clearinghouse and think tank through with which users and loyalty providers can interact and collaborate. Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them. He has significant experience in selling, designing and administering prepaid, loyalty/CRM programs, as well as data-driven marketing communication programs. He received his start in loyalty program design while at Fifth Third Bank in Cincinnati, OH where he developed the bank’s open (merchant-based gift card) and closed (MasterCard) system stored value programs (Premiere Issue).