Eddie Salcedo is the managing director and co-founder of 11 sports media. Prior to this Eddie spent seven years with AEG which is one of the biggest sports and entertainment groups in the world with over 100 of the industries top auditoriums and facilities, stage an incredible 6200 events a year and host 55 sports teams worldwide. He is a specialist in event development, event management and sponsorship sales. He Eddie worked at ISL which is FIFA's marketing agency. He is an unassuming guy, who really knows his stuff. What he is involved with now is very farsighted and very exciting. In partnership with 7 sports in has set up eHabla Futbol, which intends to be the umbrella group for all of the Hispanic soccer leagues and teams across America. With 51 million Hispanics in the US, growing at three times the rate of the overall population with a buying power of over $1 trillion this is one incredibly powerful constituency.