New York Times Best Selling Author wrote “If it Ain’t Broke…… Break it” and “Sacred Cows Make the Best Burgers”. One of this country's leading authorities in the field of change and human performance. Bob was an all American swimmer, a pioneer in the field of sports psychology who has coached both Olympic and professional athletes and was a commentator on ESPN. The New York Times said his work “spurred a revolution in performance practices.” Dr. Kriegel has taught at Stanford’s Executive Management Program and was an advertising executive at Young & Rubicam where he managed Proctor and Gamble and Travelers Insurance Accounts. His books, If it ain’t broke...BREAK IT! and Inner Skiing were international bestsellers, and his book Sacred Cows Make the Best Burgers, made Business Week's bestseller list. His latest book on innovation and out of the box thinking is How to Succeed In Business Without Working so Damn Hard.