Christian “Chris” Horak
Christian “Chris” Horak is global head of solution marketing for SAP® Business ByDesign™, SAP AG, responsible for providing and driving solution positioning and messaging as well as thought leadership programs across geographies, industries and routes to market to increase reputation, relevance and pipeline impact for SAP Business ByDesign and the overall On Demand portfolio. From 2007-10, Chris was responsible for SAP NetWeaver marketing, and before that he lead the early marketing definition for SAP Business ByDesign. He has over 20 years of experience in global software marketing, product management and business development for very small and midsize companies as well as large corporations. Before joining SAP in 2005, Chris was vice president of business development and general manager, mobile commerce at Software AG in Darmstadt, Germany; director, product marketing at BEA Systems in California; and worked at Informix Software Inc.