Anneke Seley is CEO and founder of Reality Works Group (formerly Phone Works), a global sales strategy and implementation services and content development firm that delivers revenue results in today's new Sales 2.0 reality. With unique expertise in phone/online/social selling, Reality Works Group has helped over 450 clients increase revenue at decreased cost using Sales 2.0 practices – measurable, predictable, scalable selling combined with better engagement and relationships with customers. Anneke is the co-author of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology. She started her career as the 12th employee at Oracle and designed the company’s now multi-billion dollar USD global inside sales organization. Anneke was an AA--‐ISP’s 2011 Lifetime Achievement Award recipient, and in 2012 was named one of AA--‐ISP’s Top 25 Most Influential Inside Sales Professionals and SLMA’s Twenty Women to Watch in Sales Lead Management.