Andy Milligan
Andy is a leading international brand and business consultant. He advises CEOs, boards and senior managers, on strategies for developing brands and growing business. Andy’s experience includes hotels and hospitality, airlines, financial services, packaged goods, telecommunications, sports and pharmaceuticals. He has directed major programmes in Japan, South Korea, Singapore, the USA and Europe. Clients worked with include Unilever, Thai Airways, Orange, IHG, Nissan, Barclays, FIFA, Sage, Arcadia and Roche. Andy is often on CNN, BBC, and CNBC and is a regular international conference speaker. He has published five best selling books: See, Feel, Think, Do exploring use of instinct in business; Brand It Like Beckham analysing David Beckham as a celebrity brand; Uncommon Practice examining the link between great brands and their corporate cultures and Don’t Mess With The Logo a guide to brand building. BOLD - how to be brave in business and win was awarded CMI’s Management ‘e-book of the year’ award for 2012
