Paul Cook, Managing Director of Planet Planit, is passionate about the events and production industries. He is keen to raise the importance and awareness of effective events planning. Paul also runs a successful business providing insurance for special events (Clarity Event Insurance) and is a leading events industry figure. Paul is International Strategic Advisor to Meeting Professionals International UK Chapter (MPI) the leading professional development and networking body for the events industry, and served as President during 2007/08. He also currently serves on the International Chapter Advisory Council of MPI's global body. In 2008 he was voted Number 15 in the Power 50 of people making their mark in the events industry by Haymarket's leading publication - Conference and Incentive Travel. Paul frequently guest lectures at Universities and Trade Shows and writes for a number of trade journals. His opinions are frequently published by magazines and online industry professionals.